Last Wednesday and Thursday saw the culmination of our team’s efforts over the past few months as we held the Cath Kidston AW14 press show at Mercer Street Studios in Covent Garden.
The theme of the show was ‘Time To’ with the motif of clocks and newspaper popping up throughout the collection. The newspaper print itself was inspired by the things Cath used to pick up at car boot sales and antique fairs when she first started – that all came wrapped in inky newspaper.
When planning a press show (and I’ve planned a LOT over the past 6 years) it’s lovely to have something relevant to the collection that can lend itself well to the set build. Stacks of newspaper seemed like the perfect podium-like structures to display product on, and made great visual impact too.
Being the founder of the company newspaper - The Stanley Standard - made for a good feeling the first time I saw the newsprint design peppered with the same name, plus anything in black and white gets top marks in my book.
For someone that's spent a great deal of time around the collection already, clear stand out products for me are the neon spot print leather stationery, the hedgehog doorstop we've affectionately named Mr Darcy, the Autumn Bloom dress and the squishy red leather Cinema bag.
Not to forget the Townhouse print large tote bag with it's bright orange leather trim, just begging to have everything but the kitchen sink thrown into it. After this season's Brighton print luring me in with the charms of my hometown, the Townhouses print has come to tug at my heart strings again. Inspired by the candy-coloured houses of West London (in particular the beautiful Elgin Crescent) another of the places I call home has been immortalised in print, meaning of course I must have everything it adorns.
You'd think that after over 9 years working at CK, a printed bag might not be at the top of my wishlist, but there you'd be wrong.
Images courtesy of Chris Ridley.
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